Erritexts — our long-running street-art series that began in 2010 and hasn’t stopped mutating since.

It all started with me scribbling little aphorisms in a notebook.

Then I began writing them on walls with markers.
Then drawing them on paper and pasting the posters around the city.

Then we found a typeface by an American designer who’d been inspired by Russian bylinas and Old-Slavic scripts.

We bought the font, completely redrew it, and translated it back into Cyrillic.

With that new hybrid typeface, I started setting these messages properly — printing them as posters and pasting them across different cities in Russia and beyond. At exhibitions we would cover entire walls with them.

We flew with them to New York and plastered them there. We pasted them in Berlin.

And we turned them into merch: clothing, sweatshirts, T-shirts, stickers — whatever could carry a phrase.

The content itself is a chaotic cocktail: post-Dada, a bit of cosmobiological nonsense, a splash of veiled politics, and a heavy dose of teasing, taunting, slightly dangerous humor.

Most Erritexts read like playful insults — sharp, silly, cryptic — little verbal creatures designed to irritate you just enough to make you grin.

New series made specialy for France is here!